As seen in Florida Home magazine…
Extreme hurricane season predicted. Be ready with a Gerard stone coated steel roof. The best way to protect your home is by investing in a superior roofing system! Gerard’s stone coated steel is the most hurricane safe roof on the market. They have been tested with 170 mph winds with no damage. Every year they are put to the test weathering hurricanes and tropical storms, and they continue to outperform every other roofing material.
With the dire prediction of an intense hurricane season, and in today’s economy, it is extremely important to receive the utmost value for every dollar you spend. Today more than ever, you want the money you spend on your home to stretch as far as possible, and the most financially sound improvement you can make is investing in a Gerard stone coated steel roofing system. The best way to protect your home is by investing in a superior roofing system.
Gerard’s stone coated steel provides more value and benefits than any other roofing material, yet it is made to resemble other materials, so you get a beautiful roof with many more advantages. At only 1.4 lbs. per square foot, a Gerard stone coated steel roofing system is considered—no, Gerard IS “lightweight.” Concrete and clay roofs can weigh up to 15 lbs. per square foot! In fact, it is even lighter than all asphalt roof shingles. A concrete roof is susceptible to cracks, and while its underlayment may be waterproof, concrete is porous which will lead to leaks as the roof ages. A Gerard stone coated steel roof is water tight because of its innovative fastening system.
An asphalt roof is relatively inexpensive, but it can be considered a “disposable” roof because it is likely to fail much sooner than you would expect, so you waste any money you saved up front. A painted steel roof is susceptible to fading, and the outdated wood shake has been proven insufficient for fire and severe weather protection.
Gerard’s stone coated steel is fire safe. Unlike most other roofing systems, stone coated steel will not allow flying hot burning embers to get between the deck and roof panels, and steel does not burn. Few images are more dramatic than the one on the right where entire neighborhoods are almost wiped out with only select homes still standing—homes with stone coated steel roofs.
Environmental concerns play a big part in today’s home improvements. LEED™ (Leadership in Energy and Environmental Design) and Energy Star qualification are given for using eco-friendly, or “green,” products and practices. By using over 30% recycled materials and other sustainable products, Gerard’s stone coated steel roofing systems qualify for both. In addition, the steel is 100% recyclable and packaging and other materials are purchased from vendors who recycle.
Heat transfer is another very important factor. Independent testing has shown that a stone coated roofing system can reduce heat transfer by as much as 45% over conventional asphalt roofing. There are two factors for this huge difference. Gerard uses granite stone which by nature is UV reflective. Gerard also has certain colors that are more reflective than others. The reflectivity of the stone only accounts for a small portion of the energy savings. Gerard roofing systems have air space between the roofing deck and the stone coated roofing panel. The system is designed as a cool roofing system, allowing air to push the heat, therefore not allowing heat transfer like a hot asphalt roof which lays flat against the roofing deck. More air space between the deck and panel keeps the attic area much cooler, thereby reducing the need for air conditioning.
By investing in a superior roof now, when the economy improves and you want to sell, you’ll be one step ahead of everyone else. With its unbeatable return on investment, longevity, energy efficiency and the fact that it is eco-friendly, choosing a stone coated steel roofing system is the best choice. You may even qualify for insurance benefits with lower premiums. Talk to your insurance provider to see what they offer.
*Published in Florida Home magazine, Summer Edition, 2013
Gerard Canyon Shake, Color: Windsor